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What you'll accomplish

Every brief, email, and report comes out brand-consistent on the first try. You'll set up a persistent Claude Project loaded with your client's brand, history, brief template, and tone, so you never spend 10 minutes re-briefing the AI each time.

What you'll need

  • A Claude Pro account ($20/month at claude.ai)
  • Your client's brand guidelines document (PDF or copied text)
  • Your agency's creative brief template
  • Past campaign summaries or relevant project history
  • Time needed: 45-60 minutes to set up; saves 30+ minutes per AI task afterward
  • Cost: $20/month (Claude Pro)

Set Up a Claude Project for Your Biggest Client

Step 1: Upgrade to Claude Pro and find Projects

  1. Go to claude.ai and sign in (or create an account)
  2. Click Upgrade to Pro and complete the subscription — you'll be billed $20/month
  3. Once upgraded, look for "Projects" in the left sidebar — it's a folder icon below your conversation history
  4. Click "New Project" to create your first one

What you should see: A new project screen with a name field and an area to add project instructions.

Troubleshooting: If you don't see Projects in the sidebar, make sure you're on the Pro plan — Projects is not available on the free tier.

Tools:ClaudeMake