What you'll accomplish
By the end of this guide, you'll have a reliable way to check any client-facing document for brand voice consistency — so copy written by junior team members, contractors, or other AMs gets flagged for off-brand language before it reaches the client.
What you'll need
How-To Guide: Use Claude to Audit Documents for Brand Voice
The key to this guide is a reusable audit prompt you can apply to any document. Start by extracting the core brand voice attributes from your guidelines:
From these brand guidelines: [paste guidelines], extract the following for use as a brand voice audit checklist:
1. Five brand voice attributes (one-word label + brief description)
2. Five "sounds like this" examples
3. Five "does NOT sound like this" examples
4. Three common off-brand phrases to watch out for