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  3. Use Claude to Audit Documents for Brand Voice
1
of 4— Build your brand voice audit prompt

What you'll accomplish

Your team's copy gets to the client brand-consistent. Junior team members, contractors, and other AMs get flagged for off-brand language before it reaches the client — and you have a reusable system to make that happen in 5-10 minutes per document.

What you'll need

  • A Claude Pro account ($20/month) OR a Claude Project already set up for this client (see the Claude Project guide)
  • Your client's brand voice guidelines (PDF or text)
  • The document you want to audit (draft status report, email, brief, deck copy)
  • Time needed: 5-10 minutes per document audit (once the system is set up)
  • Cost: $20/month Claude Pro, or free tier for occasional use

Use Claude to Audit Documents for Brand Voice

Step 1: Build your brand voice audit prompt

The key to this guide is a reusable audit prompt you can apply to any document. Start by extracting the core brand voice attributes from your guidelines:

  1. Open Claude (claude.ai) — free tier works for this
  2. Paste in the brand guidelines copy and run this prompt:
Copy and paste this
From these brand guidelines: [paste guidelines], extract the following for use as a brand voice audit checklist:
1. Five brand voice attributes (one-word label + brief description)
2. Five "sounds like this" examples
3. Five "does NOT sound like this" examples
4. Three common off-brand phrases to watch out for
  1. Save the output — this becomes your brand voice reference card for this client
Tools:ClaudeMakeNotion