Use Gamma to Build Pitch Deck First Drafts

1. Go to gamma.app and sign up (free account is enough to get started)
2. After logging in, click the "New" button (top left) → select "Presentation"
3. You'll see a choice: "Generate with AI" or "Start from scratch" — select "Generate with AI"

What you should see: A prompt screen asking you to describe your presentation.

In the prompt field, describe your pitch with enough detail to guide the structure. Be specific:

New business pitch deck for [Prospect Name], a [industry] company. They're facing [specific challenge]. We are [agency name], a [agency type] specializing in [key capabilities]. Our pitch should include: why we understand their category, our strategic approach, creative capabilities, relevant case studies, team overview, and next steps. About 16-18 slides. Tone: confident, strategic, not salesy.

1. Type your brief into the prompt field
2. Click Generate and wait 30-60 seconds

What you should see: Gamma generates a full deck outline first, then builds each slide with layouts, typography, and placeholder content.

Troubleshooting: If the output is too generic, add more specifics about the prospect's challenge and your agency's relevant strengths. More context = more relevant structure.

After generation, click through all the slides. Evaluate:

• Does the narrative arc make sense? (Opens with client problem → builds to insight → delivers solution → proves capability → calls to action)
• Are the section headings accurate to what you want to say?
• Does the number of slides feel right for your pitch context?

Don't worry about the placeholder content yet — you're evaluating the structure, not the final words.

1. Add slides: Click the + between any two slides to insert a new one
2. Delete slides: Click on a slide → hit Delete or use the trash icon
3. Reorder slides: Drag and drop in the slide panel on the left
4. Change layouts: Click on any card on a slide → look for layout options in the right panel

Focus on getting the structure right before touching the content.

Work through the deck slide by slide:

1. Your agency story slides: Replace Gamma's placeholder text with your actual agency bio, philosophy, and differentiators
2. Case study slides: Upload real campaign images, replace placeholder results with actual metrics, rewrite the case narrative in your agency's voice
3. Team slides: Add real team photos and bios
4. Strategic insight slide: This is the most important slide in the deck — write this yourself based on your actual strategic thinking about the prospect's category

Use Claude or ChatGPT to help write the narrative sections: "Write a 3-sentence strategic insight about [Prospect]'s category challenge for a new business pitch deck."