Use Google Docs AI to Polish Client-Facing Documents
For Advertising Agency Account Managers ·
What This Does
Google Docs has a built-in AI writing assistant that rewrites, improves, and reformats text without leaving the document. ideal for making your rough draft status reports, emails, and briefs sound polished and professional.
Before You Start
- You have a Google Workspace account (personal @gmail.com accounts also work)
- You have a Google Doc open with draft text
- You're signed into Google
Steps
1. Find the AI feature
Open any Google Doc. Click the "Help me write" button (a pencil-with-sparkles icon) that appears in the left margin when your cursor is on an empty paragraph. Alternatively, highlight any existing text → right-click → select "Help me refine" or look for the sparkle icon in the toolbar.
2. Tell it what you need
For a new section: Type a brief description of what you want in the prompt box (e.g., "Write a professional opening paragraph for a status report for a regional grocery client"). Click Create.
For refining existing text: Highlight the text → click the sparkle icon → choose "Refine" → "Make it more concise", "More professional", or "Rephrase" as needed.
3. Review and use the result
Google Docs AI shows the suggested text in-line with a light highlight. Click Insert to accept it directly into your document, or Refine to adjust further before accepting. You can also hit Undo if you don't like the result, it reverts cleanly.
Real Example
Scenario: You've just written a rough status report paragraph that says: "The creative is still in review. We're waiting on the client to approve. It's been a week. We need to follow up again."
What you do: Highlight that text → click the sparkle icon → Refine → "Make it more professional"
What you get: "The creative is currently pending client approval. As we approach the one-week mark, we recommend scheduling a brief touchpoint to confirm the review timeline and keep the project on track."
Tips
- Use "Make it more concise" when you've over-explained something in an email or report. it's the single most useful rewrite command for AMs
- Use "Rephrase" when a sentence is correct but sounds awkward. faster than rewriting manually
- Google Docs AI works best on paragraphs, not single words; give it enough text to work with